Advertising and the mind of the consumer : (Record no. 17566)

MARC details
000 -LEADER
fixed length control field 00805nam a2200229 a 4500
001 - CONTROL NUMBER
control field 17563
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220701010810.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160502s2010 at a b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9781741755992
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhIUB
Transcribing agency BD-DhIUB
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1019
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Sutherland, Max
245 10 - TITLE STATEMENT
Title Advertising and the mind of the consumer :
Remainder of title what works, what doesn't, and why /
Statement of responsibility, etc Max Sutherland and Alice K. Sylvester.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc St. Leonards, NSW :
Name of publisher, distributor, etc Allen & Unwin,
Date of publication, distribution, etc 2010.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 366 p. :
Other physical details ill. ;
Dimensions 23 cm.
500 ## - GENERAL NOTE
General note "New revised international edition"--Cover.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 304-315) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
General subdivision Psychological aspects.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Sylvester, Alice K.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification   Not For Loan Library, Independent University, Bangladesh (IUB) Library, Independent University, Bangladesh (IUB) Reference Stacks 04/05/2016   659.1019 S9661a 2010 024414 04/05/2016 01 04/05/2016 Books