Advertising and the mind of the consumer : (Record no. 17566)
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000 -LEADER | |
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fixed length control field | 00805nam a2200229 a 4500 |
001 - CONTROL NUMBER | |
control field | 17563 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20220701010810.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 160502s2010 at a b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9781741755992 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | BD-DhIUB |
Transcribing agency | BD-DhIUB |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.1019 |
Edition number | 22 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Sutherland, Max |
245 10 - TITLE STATEMENT | |
Title | Advertising and the mind of the consumer : |
Remainder of title | what works, what doesn't, and why / |
Statement of responsibility, etc | Max Sutherland and Alice K. Sylvester. |
250 ## - EDITION STATEMENT | |
Edition statement | 3rd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | St. Leonards, NSW : |
Name of publisher, distributor, etc | Allen & Unwin, |
Date of publication, distribution, etc | 2010. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xii, 366 p. : |
Other physical details | ill. ; |
Dimensions | 23 cm. |
500 ## - GENERAL NOTE | |
General note | "New revised international edition"--Cover. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references (p. 304-315) and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertising |
General subdivision | Psychological aspects. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Consumer behavior. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Sylvester, Alice K. |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
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Dewey Decimal Classification | Not For Loan | Library, Independent University, Bangladesh (IUB) | Library, Independent University, Bangladesh (IUB) | Reference Stacks | 04/05/2016 | 659.1019 S9661a 2010 | 024414 | 04/05/2016 | 01 | 04/05/2016 | Books |