Social media audit : (Record no. 17770)
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000 -LEADER | |
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fixed length control field | 01061nam a2200253 a 4500 |
001 - CONTROL NUMBER | |
control field | 17769 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20230823095100.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 170304s2013 nyua b 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9781461436027 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 1461436028 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | BD-DhIUB |
Transcribing agency | BD-DhIUB |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 302.231 |
Edition number | 23 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Gattiker, Urs E. |
245 10 - TITLE STATEMENT | |
Title | Social media audit : |
Remainder of title | measure for impact / |
Statement of responsibility, etc | Urs E. Gattiker. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | New York : |
Name of publisher, distributor, etc | Springer, |
Date of publication, distribution, etc | c2013. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | ix, 106 p. : |
Other physical details | ill. ; |
Dimensions | 23 cm. |
490 0# - SERIES STATEMENT | |
Series statement | Springer Briefs in Computer Science |
500 ## - GENERAL NOTE | |
General note | Includes index. |
500 ## - GENERAL NOTE | |
General note | Introduction -- Cost analysis: idtentifying direct and indirect social media costs -- Preparing for the social media audit -- Scope and focus of the social media asudit -- Development and management of the process -- Governance, compliance and maintenance of the process -- Evaluating the process : quality assurance -- Continuous improvement -- Conclusions. |
526 ## - STUDY PROGRAM INFORMATION NOTE | |
Department | Marketing |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Social media. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Social media |
General subdivision | Auditing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Internet marketing. |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
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Dewey Decimal Classification | Not For Loan | Non-fiction | Library, Independent University, Bangladesh (IUB) | Library, Independent University, Bangladesh (IUB) | Reference Stacks | 04/03/2017 | 302.231 G263s 2013 | 024584 | 04/03/2017 | 01 | 04/03/2017 | Books |