Branding for the public sector : (Record no. 18422)

MARC details
000 -LEADER
fixed length control field 03719cam a2200601Ii 4500
001 - CONTROL NUMBER
control field ocn899007549
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230823095438.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION
fixed length control field m o d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cn|||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140807s2015 enka o 001 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency E7B
Language of cataloging eng
Description conventions rda
-- pn
Transcribing agency E7B
Modifying agency OCLCO
-- YDXCP
-- CUS
-- COO
-- DG1
-- OCLCF
-- OCLCQ
-- B24X7
-- DEBBG
019 ## -
-- 961532990
-- 962609231
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9781118756256
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 1118756258
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9781119176824
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 1119176824
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 9781118756317
Qualifying information (hardback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 1118756312
029 1# - (OCLC)
OCLC library identifier CHNEW
System control number 000706709
029 1# - (OCLC)
OCLC library identifier NZ1
System control number 16094926
029 1# - (OCLC)
OCLC library identifier GBVCP
System control number 836348265
029 1# - (OCLC)
OCLC library identifier AU@
System control number 000058373762
029 1# - (OCLC)
OCLC library identifier DEBBG
System control number BV043737964
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)899007549
Canceled/invalid control number (OCoLC)961532990
-- (OCoLC)962609231
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number JF1525.M37
Item number T46 2015eb
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 352.7/48
Edition number 23
049 ## - LOCAL HOLDINGS (OCLC)
Holding library MAIN
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Temporal, Paul,
Relator term author.
245 10 - TITLE STATEMENT
Title Branding for the public sector :
Remainder of title creating, building and managing brands people will value /
Statement of responsibility, etc Dr. Paul Temporal.
264 #1 -
-- Chichester, West Sussex :
-- Wiley,
-- 2015.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (290 pages) :
Other physical details illustrations
336 ## -
-- text
-- txt
-- rdacontent
337 ## -
-- computer
-- c
-- rdamedia
338 ## -
-- online resource
-- cr
-- rdacarrier
500 ## - GENERAL NOTE
General note Includes index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The public sector and branding -- Public sector brand categories -- The nation brand effect and brand architecture -- Building a power public sector brand : visions, values, emotions and personalities -- Brand positioning -- Public sector brand management -- Brand communications strategy -- Brand engagement -- Tracking brand success -- The future of public sector branding.
520 ## - SUMMARY, ETC.
Summary, etc "From government programs to non-profit organisations to global NGOs, organisations in the public sector are increasingly turning to branding strategies employed by for-profit companies to develop their images. Image is everything, particularly in the developing world in which many public-sector groups operate. Consequently, the public sector is the next big growth area in branding, but few books address branding strategy specific for this sector. Branding for the Public Sector fills this gap with powerful and effective branding strategies backed by case studies and examples. Author Paul Temporal covers branding architecture, brand vision, market research, brand perception, brand engagement, brand communication, managing brand change, and much more. Additionally, he covers the future of public sector branding and how organisations in the public sector may be a key driver of economic growth and prosperity through the twenty-first century. Branding for the Public Sector offers expert guidance for managers and leaders who want to build powerful, influential brands in the public sector"--
-- Provided by publisher.
588 0# -
-- Print version record.
526 ## - STUDY PROGRAM INFORMATION NOTE
Department Global Studies and Governance
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Government marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Government publicity.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Public relations and politics.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
Source of heading or term fast
-- (OCoLC)fst01743755
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Government marketing.
Source of heading or term fast
-- (OCoLC)fst00945431
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Government publicity.
Source of heading or term fast
-- (OCoLC)fst00945523
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Public relations and politics.
Source of heading or term fast
-- (OCoLC)fst01082926
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Print version:
Main entry heading Temporal, Paul.
Title Branding for the public sector.
Place, publisher, and date of publication Chichester, West Sussex : Wiley, 2015
International Standard Book Number 9781118756317
Record control number (DLC) 2014022331
-- (OCoLC)850238459
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://dx.doi.org/10.1002/9781119176824">http://dx.doi.org/10.1002/9781119176824</a>
Public note Wiley Online Library
994 ## -
-- 92
-- DG1

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