Business analytics for Sales and Marketing Managers : (Record no. 18510)

MARC details
000 -LEADER
fixed length control field 04628cam a2200793Ka 4500
001 - CONTROL NUMBER
control field ocn717296569
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230823095432.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION
fixed length control field m o d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cnu---unuuu
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110429s2011 nju ob 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
Canceled/invalid LC control number 2010050384
040 ## - CATALOGING SOURCE
Original cataloging agency N$T
Language of cataloging eng
Description conventions pn
Transcribing agency N$T
Modifying agency E7B
-- CDX
-- OCLCQ
-- UMI
-- B24X7
-- OCLCQ
-- REDDC
-- OCLCQ
-- MERUC
-- OCLCQ
-- OCLCO
-- OCLCQ
-- YDXCP
-- OCLCQ
-- OCLCF
-- OCLCQ
-- NLGGC
-- TEFOD
-- DG1
-- COO
-- S3O
-- OCLCQ
-- DEBBG
-- AZK
019 ## -
-- 715183026
-- 757516286
-- 961538423
-- 961667765
-- 962581537
-- 962692547
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9781119200673
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 1119200679
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9781118030363
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 1118030362
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9781118030370
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 1118030370
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9781118030387
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 1118030389
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 9780470912867
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 0470912863
029 1# - (OCLC)
OCLC library identifier AU@
System control number 000047027518
029 1# - (OCLC)
OCLC library identifier AU@
System control number 000051426910
029 1# - (OCLC)
OCLC library identifier DEBSZ
System control number 421613181
029 1# - (OCLC)
OCLC library identifier DKDLA
System control number 820120-katalog:000556705
029 1# - (OCLC)
OCLC library identifier HEBIS
System control number 299821080
029 1# - (OCLC)
OCLC library identifier NZ1
System control number 13926249
029 1# - (OCLC)
OCLC library identifier NZ1
System control number 14256120
029 1# - (OCLC)
OCLC library identifier DEBBG
System control number BV043393093
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)717296569
Canceled/invalid control number (OCoLC)715183026
-- (OCoLC)757516286
-- (OCoLC)961538423
-- (OCoLC)961667765
-- (OCoLC)962581537
-- (OCoLC)962692547
037 ## - SOURCE OF ACQUISITION
Stock number CL0500000114
Source of stock number/acquisition Safari Books Online
037 ## - SOURCE OF ACQUISITION
Stock number 46A00F57-ACD7-4AEA-AC0E-E6267C742CAC
Source of stock number/acquisition OverDrive, Inc.
Note http://www.overdrive.com
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.32
Item number .L38 2011eb
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Subject category code subdivision 043060
Source bisacsh
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/34
Edition number 22
049 ## - LOCAL HOLDINGS (OCLC)
Holding library MAIN
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Laursen, Gert H. N.
245 10 - TITLE STATEMENT
Title Business analytics for Sales and Marketing Managers :
Remainder of title How to Compete in the Information Age /
Statement of responsibility, etc Gert H.N. Laursen.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Hoboken, N.Y. :
Name of publisher, distributor, etc John Wiley & Sons,
Date of publication, distribution, etc [2011], ©2011.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (xiii, 242 pages).
336 ## -
-- text
-- txt
-- rdacontent
337 ## -
-- computer
-- c
-- rdamedia
338 ## -
-- online resource
-- cr
-- rdacarrier
347 ## -
-- data file
-- rda
380 ## -
-- Bibliography
490 1# - SERIES STATEMENT
Series statement Wiley and SAS Business Series ;
Volume number/sequential designation 41
520 ## - SUMMARY, ETC.
Summary, etc "Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing customer intelligence processes. How to align information management with company strategy Examines how to get, grow, and retain valuable customers Discusses how to optimize existing customer intelligence processes Showing you how to make extensive use of data, statistical, and quantitative analysis, explanatory and predictive modeling, and fact-based management to drive decision making, Business Analytics for Customer Intelligence provides you with the tools your business needs to optimize you data driven processes"--
-- Provided by publisher.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Preface; Acknowledgments; Chapter 1: Introduction; Chapter 2: Identify What You Want to Achieve: The Menu on a Strategic Level; Chapter 3: Lead Information for Identifying Valuable Customers: The Recipe; Chapter 4: Lead Information: What You Need to Know before Launching New Acquisition Activities; Chapter 5: Lead Information: What You Need to Know before Launching New Sales Activities; Chapter 6: Lead Information for Customer Retention; Chapter 7: Working with Lag Information; Chapter 8: Working with Learning Information: The Recipe; Chapter 9: Case Study of a Retention Strategy.
588 0# -
-- Print version record.
526 ## - STUDY PROGRAM INFORMATION NOTE
Department Management Information Systems
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumers' preferences
General subdivision Research.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumers
General subdivision Research.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business planning.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumers' preferences
General subdivision Research.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumers
General subdivision Research.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management information systems.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BUSINESS & ECONOMICS
General subdivision Marketing
-- Research.
Source of heading or term bisacsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumers' preferences
General subdivision Research.
Source of heading or term fast
-- (OCoLC)fst00876448
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumers
General subdivision Research.
Source of heading or term fast
-- (OCoLC)fst00876427
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Print version:
Main entry heading Laursen, Gert H.N.
Title Business analytics for Sales and Marketing Managers.
Place, publisher, and date of publication Hoboken, New York : John Wiley & Sons, [2011], ©2011
International Standard Book Number 9780470912867
Record control number (DLC) 2010050384
-- (OCoLC)664666872
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Wiley and SAS business series ;
Volume number/sequential designation 41.
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://dx.doi.org/10.1002/9781119200673">http://dx.doi.org/10.1002/9781119200673</a>
Public note Wiley Online Library
994 ## -
-- 92
-- DG1

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