The marketer's handbook : (Record no. 18736)

MARC details
000 -LEADER
fixed length control field 03782cam a2200805Ka 4500
001 - CONTROL NUMBER
control field ocn756496460
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230823095101.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION
fixed length control field m o d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cnu---unuuu
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 111010s2011 enka ob 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
Canceled/invalid LC control number 2011007563
040 ## - CATALOGING SOURCE
Original cataloging agency N$T
Language of cataloging eng
Description conventions pn
Transcribing agency N$T
Modifying agency YDXCP
-- E7B
-- CDX
-- REDDC
-- OCLCQ
-- UMI
-- EBLCP
-- MERUC
-- OCLCQ
-- DEBSZ
-- B24X7
-- OCLCQ
-- NLGGC
-- OCLCQ
-- OCLCF
-- IDEBK
-- DEBBG
-- DG1
-- OCLCQ
-- COO
-- OCLCQ
-- AZK
-- JBG
019 ## -
-- 778620971
-- 780680555
-- 792935366
-- 816882789
-- 961518225
-- 962701462
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9781119206606
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 111920660X
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9781119973522
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 111997352X
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9781119978503
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 1119978505
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9781119978510
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 1119978513
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 1283405091
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9781283405096
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 9780470746875
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 0470746874
029 1# - (OCLC)
OCLC library identifier AU@
System control number 000051426431
029 1# - (OCLC)
OCLC library identifier AU@
System control number 000052899589
029 1# - (OCLC)
OCLC library identifier AU@
System control number 000054184054
029 1# - (OCLC)
OCLC library identifier CHNEW
System control number 000720558
029 1# - (OCLC)
OCLC library identifier DEBBG
System control number BV041558949
029 1# - (OCLC)
OCLC library identifier DEBBG
System control number BV041907678
029 1# - (OCLC)
OCLC library identifier DEBBG
System control number BV042966104
029 1# - (OCLC)
OCLC library identifier DEBSZ
System control number 396995683
029 1# - (OCLC)
OCLC library identifier DEBSZ
System control number 421528710
029 1# - (OCLC)
OCLC library identifier DKDLA
System control number 820120-katalog:000556401
029 1# - (OCLC)
OCLC library identifier HEBIS
System control number 299832937
029 1# - (OCLC)
OCLC library identifier NZ1
System control number 14257191
029 1# - (OCLC)
OCLC library identifier NZ1
System control number 15952613
029 1# - (OCLC)
OCLC library identifier DEBBG
System control number BV043393545
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)756496460
Canceled/invalid control number (OCoLC)778620971
-- (OCoLC)780680555
-- (OCoLC)792935366
-- (OCoLC)816882789
-- (OCoLC)961518225
-- (OCoLC)962701462
037 ## - SOURCE OF ACQUISITION
Stock number CL0500000127
Source of stock number/acquisition Safari Books Online
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .Y7917 2011eb
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Subject category code subdivision 078000
Source bisacsh
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Subject category code subdivision 043000
Source bisacsh
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJS
Source bicssc
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
049 ## - LOCAL HOLDINGS (OCLC)
Holding library MAIN
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Young, Laurie,
Dates associated with a name 1955-
245 14 - TITLE STATEMENT
Title The marketer's handbook :
Remainder of title reassessing marketing techniques for modern business /
Statement of responsibility, etc Laurie Young.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Chichester, West Sussex, U.K :
Name of publisher, distributor, etc Wiley,
Date of publication, distribution, etc 2011.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (xix, 494 pages) :
Other physical details illustrations
336 ## -
-- text
-- txt
-- rdacontent
337 ## -
-- computer
-- c
-- rdamedia
338 ## -
-- online resource
-- cr
-- rdacarrier
520 ## - SUMMARY, ETC.
Summary, etc "This book has the potential to be a bible for the modern marketer, a reference book that will sit on any marketer's desk or shelf"--
-- Provided by publisher.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (pages 469-477) and index.
588 0# -
-- Print version record.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Cover; Title page; Copyright page; DEDICATION; PREFACE; THE BLIND MEN AND AN ELEPHANT; WHAT'S IN AND WHAT'S NOT; THE RATINGS; A; AAR MODEL; ACCOUNT MANAGEMENT; ADVERTISING; "AIDA"; ANSOFF AND HIS MATRIX; AUDIT (THE MARKET AUDIT); B; BEHAVIOURAL INSIGHTS FOR MARKETING; BLUEPRINTING; BOSTON MATRIX; BRANDS; BUSINESS-TO-BUSINESS MARKETING; C; CATEGORY MANAGEMENT; CELEBRITY ENDORSEMENT; CHANNELS OF DISTRIBUTION; CLOSING TECHNIQUES; COMPETITIVE STRATEGY; CONSUMER BEHAVIOUR; CONTACT AUDIT; CORPORATE SOCIAL RESPONSIBILITY (CSR); CULTURAL VARIATIONS; D; DECISION-MAKING UNIT (DMU); DIFFERENTIATION.
526 ## - STUDY PROGRAM INFORMATION NOTE
Department Marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BUSINESS & ECONOMICS
General subdivision Sales & Selling.
Source of heading or term bisacsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BUSINESS & ECONOMICS
General subdivision Distribution.
Source of heading or term bisacsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BUSINESS & ECONOMICS
General subdivision Marketing
-- General.
Source of heading or term bisacsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
Source of heading or term fast
-- (OCoLC)fst01010167
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Print version:
Main entry heading Young, Laurie, 1955-
Title Marketer's handbook.
Place, publisher, and date of publication Chichester, West Sussex, U.K : Wiley, 2011
International Standard Book Number 9780470746875
Record control number (DLC) 2011007563
-- (OCoLC)690090047
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://dx.doi.org/10.1002/9781119206606">http://dx.doi.org/10.1002/9781119206606</a>
Public note Wiley Online Library
994 ## -
-- 92
-- DG1

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