90 great publicity ideas for nonprofits / (Record no. 20539)

MARC details
000 -LEADER
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001 - CONTROL NUMBER
control field ocn843972926
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230823095114.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION
fixed length control field m o d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130521t20102010iau of 000 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency CUS
Language of cataloging eng
Description conventions rda
Transcribing agency CUS
Modifying agency CUS
-- DG1
-- NOC
-- OCLCO
-- OCLCF
-- OCLCO
-- YDXCP
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-- OCLCQ
019 ## -
-- 844059034
-- 902649396
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9781118704349
Qualifying information (electronic book)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 1118704347
Qualifying information (electronic book)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 9781118692066
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 1118692063
029 1# - (OCLC)
OCLC library identifier AU@
System control number 000051629228
029 1# - (OCLC)
OCLC library identifier CHBIS
System control number 010026946
029 1# - (OCLC)
OCLC library identifier CHVBK
System control number 306236931
029 1# - (OCLC)
OCLC library identifier GBVCP
System control number 790207745
029 1# - (OCLC)
OCLC library identifier NZ1
System control number 15340615
029 1# - (OCLC)
OCLC library identifier DEBBG
System control number BV043395901
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)843972926
Canceled/invalid control number (OCoLC)844059034
-- (OCoLC)902649396
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HG177
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.2/88
Edition number 23
049 ## - LOCAL HOLDINGS (OCLC)
Holding library MAIN
245 00 - TITLE STATEMENT
Title 90 great publicity ideas for nonprofits /
Statement of responsibility, etc edited by Scott C. Stevenson.
246 3# - VARYING FORM OF TITLE
Title proper/short title Ninety great publicity ideas for nonprofits
246 30 - VARYING FORM OF TITLE
Title proper/short title Great publicity ideas for nonprofits
250 ## - EDITION STATEMENT
Edition statement 2nd edition.
264 #1 -
-- Sioux City, Iowa :
-- Stevenson, Inc.,
-- [2010]
264 #4 -
-- ©2010
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (48 pages)
336 ## -
-- text
-- txt
-- rdacontent
337 ## -
-- computer
-- c
-- rdamedia
338 ## -
-- online resource
-- cr
-- rdacarrier
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note New- and old-school methods generate free publicity -- Youtube channel puts university research front and center -- Use employees retirement to highlight your organization -- President's journal connects with members, community -- Popular video game adds pop to media spot, value for sponsor -- Use well-known faces to garner publicity -- Personalize screen savers -- Think creatively to maximize news of major achievements -- Collaboration helps address serious national health issue -- Get valuable TV exposure for your cause -- Hire the right firm to distribute your press release -- 50th Anniversary celebrates members, Community -- Submit-a story idea gives audience a say in coverage -- Make a radio pitch that works -- Reach out to media for dream coverage -- Reinforce you brand with striking images -- Ideas to score free publicity -- Create and promote an online media kit -- Securing media coverage in changing media market.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Teaming up expands reach of awareness campaign -- Promote your stories on others' websites -- Blogs bring student voices to the recruitment process -- Avoid those common press release mistakes -- Advice to generate and maximize national news coverage -- Gearing PR tools to your audience -- Crafting then-and-now stories for maximum effect -- Photo tour showcases new addition -- Campus wide theme -- Herald new goals for college -- Gain public approval by connecting with other local nonprofits -- Photo contest engages constituents, introduces new mascot -- Three ways to make the most of letters to editor -- Centennial timeline returns college to founding principles -- Rule of thumb -- Land in the spotlight when the media comes to town -- Publicize volunteer efforts -- Add facebook cause page to your communication options -- Properly stock your press conference toolkit -- Maximize your message on twitter in 140 characters or less -- Cater e-newsletter content to target audiences.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Year in review can boost morale, show value -- Use editorials to further your cause -- Be sure your story gets heard -- Radio helps the public tune in to your events -- Negotiations, flexibility maximize use of billboard advertising -- Appreciation activities build goodwill, Publicity -- Tell you organization's story through photos -- Make employees profiles more than just profiles -- Tips on delivering bad news -- Online Press kits simplify reporters' jobs, increase interest -- Press release follow Up: Keep it personal -- Create a time capsule to celebrate significant events -- Promote your cause with an educational series -- Make a point to connect with elected officials -- Be ready to make compelling case with stories on hand -- The nose for news: is you story up to snuff? -- Great lead guides readers to the real treat -- Get fit challenge gives makeover to public's perception -- Notable figures tie the past to the present -- Highlight press releases with a media blog.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Book signings create interest, generate publicity -- Community profiles added personal insight -- Thorough preparation can help with walk through fire -- Use construction period to point to progress -- Launch a marketing campaign that create mystery -- Engage supporters, community with name our mascot contest -- Find attention-grabbing ideas to celebrate milestones -- Consider these techniques for writing vibrant client features -- Make use of anniversary postcards -- Highlight notable media coverage -- Day in the district shows local leaders a day in the life -- Increase media exposure with a faculty expert program -- Make sure employee-of-the-month program doesn't backfire -- Tweets keep your stories on the beat -- Tout your organization's multiple achievements -- Five ways to showcase your organizations' stories -- You can't beat word-of-mouth marketing -- Media campaign boosts gifts, awareness, volunteer numbers -- Help craft CEO's message -- Seven ways to celebrate your facility dedication.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Use community contacts when designing your PSA -- How to attract a press conference crowd -- Stories give everyone a chance to contribute -- Track your nonprofit's news coverage -- Maximize press when announcing new equipment -- Committee provides head-up to university -- Publicize your employees' community involvement -- Facilitate communication with a mobile application -- Twitter generates a buzz over events -- Make groundbreaking magic -- Five ways to maximize major event publicity.
588 0# -
-- Print version record.
526 ## - STUDY PROGRAM INFORMATION NOTE
Department Public Health
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Fund raising
Form subdivision Handbooks, manuals, etc.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Fund raising
Form subdivision Forms.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Fund raising.
Source of heading or term fast
-- (OCoLC)fst00936143
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
655 #7 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Blank forms.
Source of term fast
-- (OCoLC)fst01423816
655 #7 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Handbooks and manuals.
Source of term fast
-- (OCoLC)fst01423877
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Stevenson, Scott C.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Print version:
Title 90 great publicity ideas for nonprofits.
Edition 2nd ed.
Place, publisher, and date of publication Sioux City, Iowa : Stevenson, Inc., 2010
Record control number (OCoLC)809849005
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://dx.doi.org/10.1002/9781118704349">http://dx.doi.org/10.1002/9781118704349</a>
Public note Wiley Online Library
994 ## -
-- 92
-- DG1

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