The growth drivers : (Record no. 21623)

MARC details
000 -LEADER
fixed length control field 02830cam a2200685La 4500
001 - CONTROL NUMBER
control field ocn774281378
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230823095104.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION
fixed length control field m o d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cn|||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110817s2012 njua ob 001 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency E7B
Language of cataloging eng
Description conventions pn
Transcribing agency E7B
Modifying agency CDX
-- N$T
-- OCLCQ
-- OCLCF
-- OCLCQ
-- YDXCP
-- DKU
-- IDEBK
-- DEBBG
-- DG1
-- OCLCQ
-- COO
-- OCLCQ
-- AZK
019 ## -
-- 776537483
-- 961487651
-- 962623277
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9781119961185
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 1119961181
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9781119208150
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 1119208157
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 1119953316
Qualifying information (hardback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9781119953319
Qualifying information (hardback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 9781119953319
Qualifying information (hardback)
024 8# - OTHER STANDARD IDENTIFIER
Standard number or code 9786613337757
029 1# - (OCLC)
OCLC library identifier CHNEW
System control number 000604743
029 1# - (OCLC)
OCLC library identifier DEBBG
System control number BV040783350
029 1# - (OCLC)
OCLC library identifier DEBBG
System control number BV041904770
029 1# - (OCLC)
OCLC library identifier DEBBG
System control number BV042740182
029 1# - (OCLC)
OCLC library identifier DKDLA
System control number 820120-katalog:000600084
029 1# - (OCLC)
OCLC library identifier NZ1
System control number 14976104
029 1# - (OCLC)
OCLC library identifier DEBBG
System control number BV043394058
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)774281378
Canceled/invalid control number (OCoLC)776537483
-- (OCoLC)961487651
-- (OCoLC)962623277
037 ## - SOURCE OF ACQUISITION
Stock number 333775
Source of stock number/acquisition MIL
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.127
Item number .B57 2012eb
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Subject category code subdivision 094000
Source bisacsh
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/02
Edition number 23
049 ## - LOCAL HOLDINGS (OCLC)
Holding library MAIN
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Bird, Andy.
245 14 - TITLE STATEMENT
Title The growth drivers :
Remainder of title the definitive guide to building marketing capabilities /
Statement of responsibility, etc Andy Bird and Mhairi McEwan.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Hoboken, N.J. :
Name of publisher, distributor, etc Wiley,
Date of publication, distribution, etc 2012.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (xxi, 294 pages) :
Other physical details illustrations
336 ## -
-- text
-- txt
-- rdacontent
337 ## -
-- computer
-- c
-- rdamedia
338 ## -
-- online resource
-- cr
-- rdacarrier
347 ## -
-- data file
-- rda
380 ## -
-- Bibliography
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note pt. 1. Understanding the growth drivers -- pt. 2. How to transform marketing capabilities to drive growth -- pt. 3. Sustaining growth in practice.
520 ## - SUMMARY, ETC.
Summary, etc "The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth"--
-- Provided by publisher.
526 ## - STUDY PROGRAM INFORMATION NOTE
Department Marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Market segmentation.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Economic development.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Investments.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BUSINESS & ECONOMICS
General subdivision Green Business.
Source of heading or term bisacsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Economic development.
Source of heading or term fast
-- (OCoLC)fst00901785
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Investments.
Source of heading or term fast
-- (OCoLC)fst00978234
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Market segmentation.
Source of heading or term fast
-- (OCoLC)fst01010139
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name McEwan, Mhairi.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Print version:
Main entry heading Bird, Andy.
Title Growth drivers.
Place, publisher, and date of publication Hoboken, N.J. : Wiley, 2012
Record control number (DLC) 2011034158
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://dx.doi.org/10.1002/9781119208150">http://dx.doi.org/10.1002/9781119208150</a>
Public note Wiley Online Library
994 ## -
-- 92
-- DG1

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