Guerrilla marketing : (Record no. 23334)

MARC details
000 -LEADER
fixed length control field 01786nam a2200277 a 4500
001 - CONTROL NUMBER
control field 23334
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230823095105.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 181203s2007 maua g 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780618785919
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0618785914
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhIUB
Transcribing agency BD-DhIUB
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Levinson, Jay Conrad.
245 10 - TITLE STATEMENT
Title Guerrilla marketing :
Remainder of title easy and inexpensive strategies for making big profits from your small business /
Statement of responsibility, etc Jay Conrad Levinson ; with Jeannie Levinson and Amy Levinson.
250 ## - EDITION STATEMENT
Edition statement 4th ed., Completely updated and expanded ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc Houghton Mifflin,
Date of publication, distribution, etc 2007.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 368 p. ;
Dimensions 23 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. [343]-356) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The guerrilla approach -- What is guerrilla marketing today? -- The need for guerrilla marketing -- The sixteen monumental secrets of guerrilla marketing -- Developing a guerrilla marketing plan -- Developing truly creative marketing -- Selecting the most lethal marketing methods -- Secrets of saving marketing money -- Research : the starting point of a guerrilla marketing campaign -- Minimedia marketing -- Truths about minimedia marketing -- Maximedia marketing -- Guerrilla-style maximedia marketing -- New-media marketing -- E-media marketing -- Info-media marketing -- Human-media marketing -- Nonmedia marketing -- The nature of the guerrilla -- Guerrilla company attributes -- Guerrilla company attitudes -- Guerrilla marketing psychology -- The 200 weapons of guerrilla marketing -- Acknowledgements -- Informational arsenal for guerrillas -- Index.
526 ## - STUDY PROGRAM INFORMATION NOTE
Department Marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Small business
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Levinson, Jeannie.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Levinson, Amy.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification   Not For Loan Library, Independent University, Bangladesh (IUB) Library, Independent University, Bangladesh (IUB) Reserve Shelf 04/12/2018   658.8 L6641g 2007 025814 04/12/2018 1 1270.00 04/12/2018 Books