Guerrilla marketing : (Record no. 23334)
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000 -LEADER | |
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fixed length control field | 01786nam a2200277 a 4500 |
001 - CONTROL NUMBER | |
control field | 23334 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20230823095105.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 181203s2007 maua g 000 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9780618785919 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 0618785914 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | BD-DhIUB |
Transcribing agency | BD-DhIUB |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Edition number | 22 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Levinson, Jay Conrad. |
245 10 - TITLE STATEMENT | |
Title | Guerrilla marketing : |
Remainder of title | easy and inexpensive strategies for making big profits from your small business / |
Statement of responsibility, etc | Jay Conrad Levinson ; with Jeannie Levinson and Amy Levinson. |
250 ## - EDITION STATEMENT | |
Edition statement | 4th ed., Completely updated and expanded ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Boston : |
Name of publisher, distributor, etc | Houghton Mifflin, |
Date of publication, distribution, etc | 2007. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xii, 368 p. ; |
Dimensions | 23 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references (p. [343]-356) and index. |
505 0# - FORMATTED CONTENTS NOTE | |
Formatted contents note | The guerrilla approach -- What is guerrilla marketing today? -- The need for guerrilla marketing -- The sixteen monumental secrets of guerrilla marketing -- Developing a guerrilla marketing plan -- Developing truly creative marketing -- Selecting the most lethal marketing methods -- Secrets of saving marketing money -- Research : the starting point of a guerrilla marketing campaign -- Minimedia marketing -- Truths about minimedia marketing -- Maximedia marketing -- Guerrilla-style maximedia marketing -- New-media marketing -- E-media marketing -- Info-media marketing -- Human-media marketing -- Nonmedia marketing -- The nature of the guerrilla -- Guerrilla company attributes -- Guerrilla company attitudes -- Guerrilla marketing psychology -- The 200 weapons of guerrilla marketing -- Acknowledgements -- Informational arsenal for guerrillas -- Index. |
526 ## - STUDY PROGRAM INFORMATION NOTE | |
Department | Marketing |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Small business |
General subdivision | Management. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertising. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Levinson, Jeannie. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Levinson, Amy. |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
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Dewey Decimal Classification | Not For Loan | Library, Independent University, Bangladesh (IUB) | Library, Independent University, Bangladesh (IUB) | Reserve Shelf | 04/12/2018 | 658.8 L6641g 2007 | 025814 | 04/12/2018 | 1 | 1270.00 | 04/12/2018 | Books |