Marketing Communications : (Record no. 2354)

MARC details
000 -LEADER
fixed length control field 00713nam a2200241 a 4500
001 - CONTROL NUMBER
control field 00009237
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110328s2003 ii a g 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 8175542330 :
Terms of availability TK.1942.50
040 ## - CATALOGING SOURCE
Original cataloging agency BD-Dh-IUB
Transcribing agency BD-Dh-IUB
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 19
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Smith, P R
245 00 - TITLE STATEMENT
Title Marketing Communications :
Remainder of title an integrated approach /
Statement of responsibility, etc P R Smith, Jonathan Taylor
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi :
Name of publisher, distributor, etc Kogan Page India Private Limited,
Date of publication, distribution, etc 2003.
300 ## - PHYSICAL DESCRIPTION
Extent xvi,640p. :
Other physical details illus ;
Dimensions 25cm
520 0# - SUMMARY, ETC.
Summary, etc Business
556 ## - INFORMATION ABOUT DOCUMENTATION NOTE
Information about documentation note 01\07\04
526 ## - STUDY PROGRAM INFORMATION NOTE
Department Media and Communication
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Source of heading or term Spines
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communications
Source of heading or term Spines
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Taylor, Jonathan
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification   Not For Loan Library, Independent University, Bangladesh (IUB) Library, Independent University, Bangladesh (IUB) Reference Stacks 21/04/2011   0.00   658.8 S657m 014560 16/05/2011 1 16/05/2011 Books