MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01840nam\a2200337\a\4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
27144 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230823095106.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
230409s2019 cau b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2019012302 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9781523099986 |
| Qualifying information |
(paperback) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Description conventions |
rda |
| Modifying agency |
BD-DhIUB |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| Edition number |
23 |
| Item number |
W334h |
| 084 ## - OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
BUS043000 |
| -- |
BUS048000 |
| -- |
BUS043060 |
| Source of number |
bisacsh |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Watkins, Alexandra, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Hello, my name is awesome : |
| Remainder of title |
how to create brand names that stick / |
| Statement of responsibility, etc |
Alexandra Watkins. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Second Edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Oakland: |
| Name of publisher, distributor, etc |
Berrett-Koehler Publishers, Inc, |
| Date of publication, distribution, etc |
2019 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv,150 pages ; |
| Dimensions |
22 cm |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Revised edition of the author's Hello, my name is awesome, [2014] |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"The ultimate guide to naming your product or business has been updated throughout with three times as many resources as before, updated and new stories (of both hits and flops), and an entirely new chapter about nailing the perfect tagline. Too many new companies and products have names that look like the results of a drunken Scrabble |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"The ultimate guide to naming your product or business returns with three times as many resources as before, updated and new stories (of both hits and flops), and an entirely new chapter about nailing the perfect tag line"-- |
| 526 ## - STUDY PROGRAM INFORMATION NOTE |
|---|
| School name |
School of Business and Entrepreneurship |
| Department |
Marketing |
| Shelving Location |
Reference Stacks |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Branding (Marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand name products. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / Marketing / General. |
| Source of heading or term |
bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / New Business Enterprises. |
| Source of heading or term |
bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / Marketing / Research. |
| Source of heading or term |
bisacsh |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |