The hidden psychology of social networks : (Record no. 27146)

MARC details
000 -LEADER
fixed length control field 02380nam\a2200265\a\4500
001 - CONTROL NUMBER
control field 27146
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230823095534.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230409s2020 nyua ob 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 9781260460223
Qualifying information (hardback)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
-- pn
Transcribing agency DLC
Modifying agency BD-DhIUB
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 302.3
Edition number 23
Item number F292h
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Federer, Joe,
Relator term author.
245 14 - TITLE STATEMENT
Title The hidden psychology of social networks :
Remainder of title how brands create authentic engagement by understanding what motivates us /
Statement of responsibility, etc Joe Federer.
250 ## - EDITION STATEMENT
Edition statement 1 Edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York:
Name of publisher, distributor, etc Mcgraw-Hill,Inc.,
Date of publication, distribution, etc 2020
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (xv, 284 pages)
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc "A thought-provoking new approach to the digital economy and how brands can create authentic engagement by understanding the fundamental motivations behind human psychology from the former Head of Brand Strategy at Reddit Leading marketing practitioner and thought leader Joe Federer draws on evolutionary biology, anthropology, and psychology to explain why people act so differently in various online spaces and what they are seeking from participating in each one. With a framework based on Freud's Id, Ego, and Superego model of the human psyche, he demonstrates how different social network structures correspond to different mindsets: platforms like Reddit to the unfiltered Id, Facebook to the managed Ego, and Instagram to the ideal Superego. Understanding these fundamental mindsets of social media users enables marketers to more efficiently and effectively utilize these channels to reach their target audiences. In The Hidden Psychology of Social Networks readers will learn: how to create content that drives sharing and word-of-mouth how brands can fit natively into different types of social channels how to balance branded social presences across different networks why authenticity will only grow in importance to consumers Fascinating and deeply compelling, it is the essential playbook for marketing, PR, and advertising professionals"--
526 ## - STUDY PROGRAM INFORMATION NOTE
School name School of Business and Entrepreneurship
Department Life Sciences
Shelving Location Reference Stacks
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social networks
General subdivision Psychological aspects.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
General subdivision Psychological aspects.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Print version:
Title The hidden psychology of social networks
Place, publisher, and date of publication New York : McGraw-Hill, [2020]
International Standard Book Number 9781260460223
Record control number (DLC) 2020022088
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Total Checkouts Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification   Not For Loan Library, Independent University, Bangladesh (IUB) Library, Independent University, Bangladesh (IUB) Reference Stacks 02/04/2023 Purchase 3800.00 2020   302.3 F292h 028636 09/04/2023 01 7600.00 09/04/2023 Books