MARC details
| 000 -LEADER |
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| fixed length control field |
03431cam a2200253 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
54421 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
BD-DhIUB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20231128095713.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
140331s2014 nyu 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| ISBN |
9781250045119 (paperback) |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
BD-DhIUB |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Edition number |
23 |
| Classification number |
306.095195 |
| Item number |
H7726b |
| 100 0# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Hong, Euny, |
| Relator term |
author. |
| 245 14 - TITLE STATEMENT |
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| Title |
The birth of Korean cool : |
| Remainder of title |
how one nation is conquering the world through pop culture / |
| Statement of responsibility, etc |
Euny Hong. |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
1st ed. |
| 264 #1 - |
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| -- |
New York : |
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Picador, |
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c2014. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
267 p. ; |
| Dimensions |
21 cm |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc |
"A FRESH, FUNNY, UP-CLOSE LOOK AT HOW SOUTH KOREA REMADE ITSELF AS THE WORLD'S POP CULTURE POWERHOUSE OF THE TWENTY-FIRST CENTURY By now, everyone in the world knows the song "Gangnam Style" and Psy, an instantly recognizable star. But the song's international popularity is no passing fad. "Gangnam Style" is only one tool in South Korea's extraordinarily elaborate and effective strategy to become a major world superpower by first becoming the world's number one pop culture exporter. As a child, Euny Hong moved from America to the Gangnam neighborhood in Seoul. She was a witness to the most accelerated part of South Korea's economic development, during which it leapfrogged from third-world military dictatorship to first-world liberal democracy on the cutting edge of global technology. The Birth of Korean Cool recounts how South Korea vaulted itself into the twenty-first century, becoming a global leader in business, technology, education, and pop culture.Featuring lively, in-depth reporting and numerous interviews with Koreans working in all areas of government and society, Euny Hong reveals how a really uncool country became cool, and how a nation that once banned miniskirts, long hair on men, and rock 'n' roll could come to mass produce boy bands, soap operas, and the world's most popular smartphone"-- |
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Provided by publisher. |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc |
"Euny Hong grew up in Gangnam, the posh Seoul neighborhood Psy is mocking in his viral sensation, "Gangnam Style." She knows the song's popularity is not just a fluke but rather the result of Hallyu--the Korean wave--just another sign of South Korea's increasing popularity around the world. The Birth of Korean Cool will show how South Korea vaulted itself into the twenty-first century, becoming a global leader in business, technology, education, and pop culture. Along the way we meet teachers, cultural critics, Michelin-starred chefs, pop music superstars, and government ministers in charge of creating boy bands with highly synchronized dance moves. The strict rigors of the Korean education system now lead to a society that works and plays hard--with a Ministry of Culture that churns out movies, television dramas, pop bands, and video games exported throughout the world. Euny Hong reveals how a really uncool country became cool, and how a nation that once banned miniskirts, long hair on men, and rock and roll could come to be known for its pop music and the smart phone in everyone's pocket. Welcome to South Korea: The Brand. - Fascinating first-hand reporting from a wide cross-section of Korean society from a young, hip voice - For readers of The Fortune Cookie Chronicles, Fresh Off the Boat, and JapanAmerica"-- |
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Provided by publisher. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE |
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| Department |
Electrical & Electronic Engineering |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Popular culture |
| Geographic subdivision |
Korea (South) |
| 651 #0 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
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| Geographic name |
Korea (South) |
| General subdivision |
Social life and customs. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
| Suppress in OPAC |
0 |