Essentials of modern marketing : (Record no. 57509)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00735nam a22002177a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 57509 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260216020003.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250624s2023 bg ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789843546418 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhIUB |
| Transcribing agency | BD-DhIUB |
| Modifying agency | BD-DhIUB |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.8 |
| Item number | E785 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 9 (RLIN) | 77 |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of modern marketing : |
| Remainder of title | the world's first marketing book around market -specific success stories/ |
| Statement of responsibility, etc | Philp Kotler, Abu Yousuf Md Abdullah. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Bangladesh Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Dhaka: |
| Name of publisher, distributor, etc | Northern University Publicaions, |
| Date of publication, distribution, etc | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 295 p. : |
| Dimensions | 26 cm. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| School name | Library |
| Shelving Location | General Stacks |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Modern Marketing |
| 9 (RLIN) | 6950 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Abdullah, Abu Yousuf Md. |
| 9 (RLIN) | 5057 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Koha issues (borrowed), all copies | 2 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Total Checkouts | Total Renewals | Full call number | Barcode | Checked out | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Library, Independent University, Bangladesh (IUB) | Library, Independent University, Bangladesh (IUB) | General Stacks | 24/06/2025 | Gift / Donation | 3000.00 | 2023 | 2 | 1 | 658.8 E785 | G000629 | 08/03/2026 | 15/02/2026 | 15/02/2026 | 01 | 6000.00 | 24/06/2025 | Books | ||||
| Dewey Decimal Classification | Library, Independent University, Bangladesh (IUB) | Library, Independent University, Bangladesh (IUB) | General Stacks | 04/08/2025 | Gift / Donation | 3000.00 | 2023 | 1 | 658.8 E785 | G000636 | 28/08/2025 | 20/08/2025 | 02 | 6000.00 | 06/08/2025 | Books |