Kleppner's advertising procedure / (Record no. 6864)

MARC details
000 -LEADER
fixed length control field 00731nam a2200253 a 4500
001 - CONTROL NUMBER
control field 00005049
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110328s1999 nyua g 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0139619135 :
Terms of availability
-- 3.95
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhIUB
Transcribing agency BD-DhIUB
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 19
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Russell, J. Thomas
245 00 - TITLE STATEMENT
Title Kleppner's advertising procedure /
Statement of responsibility, etc J. Thomas Russell, W. Ronald Lane
250 ## - EDITION STATEMENT
Edition statement 14th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Prentice Hall International, Inc.,
Date of publication, distribution, etc 1999.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 716 p. :
Other physical details ill. ;
Dimensions 28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes index
520 0# - SUMMARY, ETC.
Summary, etc Business
556 ## - INFORMATION ABOUT DOCUMENTATION NOTE
Information about documentation note 1999-06-28
526 ## - STUDY PROGRAM INFORMATION NOTE
Department International Business
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Publicity
Source of heading or term Spines
653 00 - INDEX TERM--UNCONTROLLED
Uncontrolled term Advertising
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Lane, W. Ronald
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type
          Library, Independent University, Bangladesh (IUB) Library, Independent University, Bangladesh (IUB) General Stacks 21/04/2011 0.00 5 659.1 R961k 008720 12/08/2018 06/05/2018 1 16/05/2011 Books