Basic marketing : (Record no. 7084)

MARC details
000 -LEADER
fixed length control field 00759nam a2200241 a 4500
001 - CONTROL NUMBER
control field 00005270
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110328s1996 nyua g 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0256139903
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhIUB
Transcribing agency BD-DhIUB
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 19
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Perreault, William D. Jr.
245 00 - TITLE STATEMENT
Title Basic marketing :
Remainder of title a global-managerial approach /
Statement of responsibility, etc William D. Jr. Perreault, E. Jerome McCarthy
250 ## - EDITION STATEMENT
Edition statement 12th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Irwin\McGraw-Hill,
Date of publication, distribution, etc 1996.
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 829 + v.p. :
Other physical details ill. ;
Dimensions 26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes index and bibliographical references
520 0# - SUMMARY, ETC.
Summary, etc Business
556 ## - INFORMATION ABOUT DOCUMENTATION NOTE
Information about documentation note 1999-08-12
526 ## - STUDY PROGRAM INFORMATION NOTE
Department General Management
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing management
Source of heading or term Spines
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name McCarthy, E. Jerome
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type
    Dewey Decimal Classification     Library, Independent University, Bangladesh (IUB) Library, Independent University, Bangladesh (IUB) General Stacks 21/04/2011   1 658.8 P455b 009049 13/01/2016 25/10/2015 1 16/05/2011 Books
    Dewey Decimal Classification     Library, Independent University, Bangladesh (IUB) Library, Independent University, Bangladesh (IUB) General Stacks 21/04/2011     658.8 P455b 009050 16/05/2011   2 16/05/2011 Books
    Dewey Decimal Classification     Library, Independent University, Bangladesh (IUB) Library, Independent University, Bangladesh (IUB) General Stacks 21/04/2011     658.8 P455b 009051 16/05/2011   3 16/05/2011 Books