Marketing Management : (Record no. 7894)

MARC details
000 -LEADER
fixed length control field 00718nam a2200241 a 4500
001 - CONTROL NUMBER
control field 00006080
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110328s1996 nyua g 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 007049097X :
Terms of availability
-- 5.95
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhIUB
Transcribing agency BD-DhIUB
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 19
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Guiltinan, Joseph P., etal.
245 00 - TITLE STATEMENT
Title Marketing Management :
Remainder of title strategies and programs /
Statement of responsibility, etc Joseph P. Guiltinan
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc McGraw-Hill Companies, Inc.,
Date of publication, distribution, etc 1996.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 463 p. :
Other physical details ill. ;
Dimensions 23.2 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes index
520 0# - SUMMARY, ETC.
Summary, etc Business
556 ## - INFORMATION ABOUT DOCUMENTATION NOTE
Information about documentation note 2000-06-05
526 ## - STUDY PROGRAM INFORMATION NOTE
Department International Business
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
Source of heading or term Spines
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Source of heading or term Spines
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification   Not For Loan Library, Independent University, Bangladesh (IUB) Library, Independent University, Bangladesh (IUB) Reserve Shelf 21/04/2011   0.00   658.8 G953m 006265 16/05/2011 1 16/05/2011 Books