Essentials of marketing research / (Record no. 9768)

MARC details
000 -LEADER
fixed length control field 00851nam a2200277 a 4500
001 - CONTROL NUMBER
control field 00002808
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110328s1993 ilua g 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0256134480
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhIUB
Transcribing agency BD-DhIUB
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Edition number 19
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Dillon, William R.
245 00 - TITLE STATEMENT
Title Essentials of marketing research /
Statement of responsibility, etc William R. Dillon, Thomas Madden, Neil H. Firtle
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Homewood, IL :
Name of publisher, distributor, etc Irwin,
Date of publication, distribution, etc 1993.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 556 p. :
Other physical details ill. ;
Dimensions 26 cm.
490 1# - SERIES STATEMENT
Series statement The Irwin series in marketing ;
Volume number/sequential designation .
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references.
520 0# - SUMMARY, ETC.
Summary, etc Business
556 ## - INFORMATION ABOUT DOCUMENTATION NOTE
Information about documentation note 1996-10-03
526 ## - STUDY PROGRAM INFORMATION NOTE
Department Marketing
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research
Source of heading or term Spines
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Madden, Thomas
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Firtle, Neil H.
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title The Irwin series in marketing;
Volume number/sequential designation .

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