Contemporary advertising / William F. Arens, Courtland L. Bovee
Material type: TextSeries: The Irwin series in marketingPublication details: Burr Ridge, IL. : IRWIN, 1994.Edition: 5th edDescription: xxx, 573+ (47) p. : ill. ; 28.5 cmISBN:- 025613412X
- 659.1 19
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659.1 A681c Contemporary advertising / | 659.1 A681c Contemporary advertising / | 659.1 A681c Contemporary advertising / | 659.1 A681c Contemporary advertising / | 659.1 B334a Advertising management / | 659.1 B427a Advertising and Promotion : an integrated marketing communications perspective / | 659.1 B427a Introduction to Advertising and Promotion : an integrated marketing communications perspective / |
Includes bibliographical references and index
Business
1997-07-21
Marketing