Marketing research essentials / Carl McDaniel, Roger Gates
Material type: TextPublication details: Ohio : South-Western College Publishing, 1998.Edition: 2nd edDescription: xxii, 462+ (28) p. : ill. ; 25 cmISBN:- 0538876697 :
- 658.83 19
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Books | Library, Independent University, Bangladesh (IUB) General Stacks | 658.83 M479m (Browse shelf(Opens below)) | 1 | Available | 006328 |
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658.83 M249m 2004 Marketing Research : an applied orientation / | 658.83 M346 Marketing research : the right way | 658.83 M479m Marketing Research Essentials / | 658.83 M479m Marketing research essentials / | 658.83 O 23m Marketing decision making : analytic framework and cases / | 658.83 S248c 2014 A concise guide to market research : the process, data, and methods using IBM SPSS statistics / | 658.83 S248c 2014 A concise guide to market research : the process, data, and methods using IBM SPSS statistics / |
Includes bibliographical references and index
Business
1998-01-05
Marketing