Advertising worldwide : concepts, theories and practice of international, multinational and global advertising / Marieke K. de Mooji, Warren J. Keegan

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Material type: Text

TextPublication details: New York : Prentice Hall, 1991.Edition: 1st edDescription: xi, 440 p. : ill. ; 23 cmISBN:

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DDC classification:

Subject: Communication

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Books	Library, Independent University, Bangladesh (IUB) General Stacks	659.1 M817a (Browse shelf(Opens below))	1	Available		006944

Total holds: 0

Includes index and bibliographical references

Communication

1998-08-05