Retail management : a strategic approach / Barry Berman, Joel R. Evans.
Material type: TextPublication details: Delhi : Pearson Education, c2007.Edition: 10th edDescription: xxiii, 654 p. : ill. ; 28 cmISBN:- 9788131716700
- 9780136087588
- 0136087582
- 658.87 22
- HF5429 .B45 2010
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
Books | Library, Independent University, Bangladesh (IUB) Reserve Shelf | Non-fiction | 682.87 B516r 2007 (Browse shelf(Opens below)) | 1 | Not For Loan | 019378 |
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Includes bibliographical references and indexes.
An introduction to retailing -- Building and sustaining relationships in retailing -- Strategic planning in retailing -- Retail institutions by ownership -- Retail institutions by store-based strategy mix -- Web, nonstore-based, and other forms of nontraditional retailing -- Identifying and understanding consumers -- Information gathering and processing in retailing -- Trading-area analysis -- Site selection -- Retail organization and human resource management -- Operations management : financial dimensions -- Operations management : operational dimensions -- Developing merchandise plans -- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- Establishing and maintaining a retail image -- Promotional strategy -- Integrating and controlling the retail strategy.
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