Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens.
Material type: TextPublication details: Boston : McGraw-Hill Irwin, c2011.Edition: 13th edDescription: p. cmISBN:- 9780073530031 (alk. paper)
- 0073530034 (alk. paper)
- 659.1 22
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
Books | Library, Independent University, Bangladesh (IUB) Reference Stacks | Reference | 659.1 A681c 2011 (Browse shelf(Opens below)) | 01 | Not For Loan (Restricted Access) | 019987 |
Total holds: 0
Prev. ed. has title: Contemporary advertising.
Includes index.
Marketing