E-business and e-commerce management : strategy, implementation and practice / Dave Chaffey.
Material type:
TextPublication details: Harlow, England ; New York : FT Prentice Hall, 2009.Edition: 3rd edDescription: xxxii, 764 p. : col. ill. ; 27 cmISBN: - 9788131725184
- 658.872 22
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Library, Independent University, Bangladesh (IUB) General Stacks | Fiction | 658.872 C433e 2009 (Browse shelf(Opens below)) | 01 | Available | 021195 |
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| 306.95492 B216 2012 বাঙালির সংস্কৃতিচিন্তা / | 320.95492 A2861j 2017 জাসদের উত্থান পতন : অস্থির সময়ের রাজনীতি / | 338.173 M6621n Nethaniel's nutmeg: how one man's courage changed the course of history / | 658.872 C433e 2009 E-business and e-commerce management : strategy, implementation and practice / | 770.28 K15 2012 কামরা : আলোকচিত্র ভাবনার বোঝাপড়া , ১ম খণ্ড / | 782 R278o 2006 সুজান বন্ধুয়ারে/ | 782 R278o 2007 অন্তরে তুমি/ |
Includes bibliographical references and index.
Introducing to e-business and e-commerce -- E-commerce fundamentals -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- Implementation and maintenance.
This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.
Computer Science and Engineering