Strategic Brand Management : building, measuring and managing brand equity / Kevin Lane Keller
Material type: TextPublication details: Delhi : Pearson Education, 2003.Edition: 2nd edDescription: xxvii,786p. : illus ; 9cmISBN:- 8129702541
- 658.4012 19
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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Books | Library, Independent University, Bangladesh (IUB) General Stacks | 658.4012 K29s 2003 (Browse shelf(Opens below)) | Available | 020198 | ||||
Books | Library, Independent University, Bangladesh (IUB) General Stacks | 658.4012 K29s (Browse shelf(Opens below)) | 1 | Available | PH01251 |
Total holds: 0
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658.4012 H411s The Strategy Concept and Process : apragmatic approach / | 658.4012 H676s Strategic Management : competitiveness and globalization / | 658.4012 H936e Essentials of Strategic Management / | 658.4012 K29s Strategic Brand Management : building, measuring and managing brand equity / | 658.4012 K29s 2003 Strategic Brand Management : building, measuring and managing brand equity / | 658.4012 K73 Knowledge and strategy / | 658.4012 L347s Strategy and management in Asia pacific / |
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2009\03\02