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Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk ; in collaboration with Joseph Wisenblit.
Material type:
TextPublication details: India : Pearson Education/Prentice Hall, c2010.Edition: 10th edDescription: xviii, 518 p., [55] p. : ill. (some col.) ; 29 cmISBN: - 9788131731567
- 658.8342 22
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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Library, Independent University, Bangladesh (IUB) Reference Stacks | 658.8342 S333c 2010 (Browse shelf(Opens below)) | 01 | Not For Loan | 023921 |
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| 658.83 M236m Marketing Research : an applied orientation / | 658.83 M249m Marketing Research : an applied orientation / | 658.8342 B4966c Contagious : why things catch on / | 658.8342 S333c 2010 Consumer behavior / | 658.83420973 H3931c 2010 Consumer behavior : building marketing strategy / | 658.8343 K17n 2012 The new strategic brand management : advanced insights and strategic thinking / | 658.84 A4541g 2013 Global marketing : contemporary theory, practice, and cases / |
Includes bibliographical references and indexes.
Marketing