Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens.
Material type: TextPublication details: New York, NY : McGraw-Hill/Irwin, c2013.Edition: 14th edDescription: p. cmISBN:- 9780071318389 (alk. paper)
- 659.1 23
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Books | Library, Independent University, Bangladesh (IUB) Reference Stacks | 659.1 A6816c 2013 (Browse shelf(Opens below)) | 01 | Not For Loan | 024365 |
Total holds: 0
Includes index.
Marketing