The handbook of media audiences / [edited by] Virginia Nightingale.
Material type:
TextSeries: Global media and communication handbook series (iamcr) ; 1Publication details: Malden : Wiley-Blackwell, 2014.Description: xiii, 540 p. : ill. ; 26 cmISBN: - 9781405184182 (hardback)
- 302.23 22
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
Books
|
Library, Independent University, Bangladesh (IUB) Available at Centre for Social Science Research | 302.23 H2361 2014 (Browse shelf(Opens below)) | 01 | Not For Loan | 023120 |
Browsing Library, Independent University, Bangladesh (IUB) shelves, Shelving location: Available at Centre for Social Science Research Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| 302.14 C7346 2011 Communalism and globalization in South Asia and its diaspora / | 302.2 S784m 2009 Mastering communication / | 302.23 H2361 2011 A handbook of media and communication research : qualitative and quantitative methodologies / | 302.23 H2361 2014 The handbook of media audiences / | 302.23 L4259m 2009 Media and communication technologies : a critical introduction / | 302.23072 A467q 2013 Qualitative media analysis / | 302.23095483 J459m 2010 Media and modernity : communications, women, and the state in India / |
Includes bibliographical references and index.
"This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. -Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world -Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today -Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them -Includes contributions from some of the most outstanding international scholars in the field"-- Provided by publisher.
Computer Science and Engineering