Major gift essentials : everything you need to know to secure big gifts.
Material type: TextPublisher: Sioux City, Iowa : Stevenson, Inc., [2011]Description: 1 online resource (50 pages)Content type:- text
- computer
- online resource
- 9781118703991
- 1118703995
- 658.15/224 23
- HV41.9.U6 M35 2011
"Edited by Scott C. Stevenson"--Running title area.
Establishing a Major Gifts Program -- Identifying Top-Dollar Prospects -- Cultivating Major Donors -- Soliciting Transformational Gifts -- Mastering a Range of Planned Giving Vehicles -- Capital Campaigns and Naming Opportunities -- Major Donor Recognition and Stewardship -- Building a Fundraising Board -- High-Dollar Gift Clubs and Giving Societies.
Online resource; title from PDF title page (Wiley, viewed on May 16, 2013).