E-business & e-commerce management : strategy, implementation and practice / Dave Chaffey.
Material type: TextPublication details: India : Dorling Kindersley India Pvt.Ltd., 2013.Edition: 5th edDescription: xxxi, 733 p. : col. ill., col. map ; 27 cmISBN:- 978933251117 (pbk.)
- E-business and e-commerce management
- 658.872 22
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Books | Library, Independent University, Bangladesh (IUB) Reference Stacks | 658.872 C4334e 2013 (Browse shelf(Opens below)) | 01 | Not For Loan | 025748 |
Includes bibliographical references and index.
Introduction to e-business and e-commerce -- Marketplace analysis for e-commerce -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- E-business service implementation and optimization.
Computer Science and Engineering