Applications in basic marketing : clippings from the popular business press / E. Jerome McCarthy, William D. Perreault, Jr.
Material type: TextPublication details: Boston : Irwin, 1990.Edition: 1st edDescription: viii, 237 p. : ill. ; 28 cmISBN:- 0256139423
- 658.8 19
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Books | Library, Independent University, Bangladesh (IUB) General Stacks | 658.8 M113a (Browse shelf(Opens below)) | 1 | Available | 005290 |
Includes index and bibliographical references
Business
2001-01-09
Marketing