Strategic brand management : creating and sustaining brand equity long term / Jean - Noel Kapferer

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Material type: Text

TextPublication details: New Delhi : Kogan Page India Pvt. Ltd., 2000.Edition: 2nd edDescription: 443 p. : ill. ; 24 cmISBN:

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DDC classification:

Subject: Business

List(s) this item appears in: Management

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Books	Library, Independent University, Bangladesh (IUB) General Stacks	658 K17s (Browse shelf(Opens below))	1	Available		012569

Total holds: 0

Business

2001-04-16