Cross-Cultural business behavior : marketing, negotiating and managing across cultures / Richard R. Gesteland
Material type: TextPublication details: New Delhi : Viva Books Private Limited, 2000.Edition: 1st edDescription: 282 p. : ill. ; 23 cmISBN:- 817649156X :
- 658.8 19
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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Books | Library, Independent University, Bangladesh (IUB) General Stacks | 658.8 G393c (Browse shelf(Opens below)) | 1 | Available | 012596 |
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658.8 F238m Principles of marketing / | 658.8 G382w Writing and implementing a marketing plan / | 658.8 G382w Writing and implementing a marketing plan / | 658.8 G393c Cross-Cultural business behavior : marketing, negotiating and managing across cultures / | 658.8 H112i Industrial marketing management : text and cases / | 658.8 H249m Marketing : text and cases / | 658.8 H467t The new strategic selling / |
Includes index and bibliographical references
Business
2001-05-15
Marketing