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Marketing : the core / Roger A Kerin, Steven W Hartley, William Rudelius
Material type:
TextSeries: McGraw-Hill\Irwin Series in MarketingPublication details: Boston : McGraw-Hill\Irwin, 2004.Edition: 1st edDescription: xxxii, 125p. : illus ; 27cmISBN: - 007121478X :
- 658.8 19
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Library, Independent University, Bangladesh (IUB) Reference Stacks | 658.8 K39m (Browse shelf(Opens below)) | 1 | Not For Loan | 017220 |
Total holds: 0
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| 658.7 C549s 2013 Supply chain management : strategy, planning, and operation / | 658.8 C3371 2012 Cases in marketing management | 658.8 F8731s 2011 Social marketing casebook / | 658.8 K39m Marketing : the core / | 658.8 K874m 2016 Marketing management / | 658.8 K874m 2017 Marketing 4.0 : moving from traditional to digital / | 658.8 K874p 2018 Principles of marketing / |
Business
2006\07\20
International Business