Essentials of Services Marketing : Concepts,strategies and cases / K.Douglas, Hoffman

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Material type: Text

TextPublication details: Philadelphia : Harcourt Collegs Publishers, 2002.Edition: 2nd edDescription: xxi,569p. : illISBN:

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DDC classification:

Subject: Business

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Books	Library, Independent University, Bangladesh (IUB) General Stacks	658.84 H711e (Browse shelf(Opens below))	1	Available		013412

Total holds: 0

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Previous	658.83430952 M479j Japanese Consumer Behavior : from worker bees to wary shoppers /	658.84 A258i Internet Business Models and Strategies : text and cases /	658.84 C542e The Essence of Marketing Research /	658.84 H711e Essentials of Services Marketing : Concepts,strategies and cases /	658.84 H982b Business Marketing Management : a strategic view of industrial and organizationall markets /	658.84 M697i Internet Marketing : Building Advantage in the Networked Economy /	658.84 P393m Marketing channels : a relationship management approach /	Next

Business

05\30\02

International Business