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Pink globalization : Hello Kitty's trek across the Pacific / Christine R. Yano.

By: Material type: TextTextPublication details: London: Duke University Press, 2013Description: xiv, 322 p. ; ill. ; 23 cmISBN:
  • 9780822353515 (cloth : alk. paper)
  • 9780822353638 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 306.3 23 Y24p
Contents:
Preface : grabbing the cat by its tail, or how the cat grabbed me -- Introduction : kitty-Japan-global -- Kitty at home : Kawaii culture and the Kyarakuta business -- Marketing global kitty : strategies to sell friendship and "happiness" -- Global kitty: here, there, nearly everywhere -- Kitty backlash: what's wrong with cute? -- Kitty subversions: pink as the new black -- Playing with kitty : serious art in surprising places -- Japan's cute-cool as global wink -- Appendix. Sanrio and Hello Kitty timeline.
List(s) this item appears in: New Arrivals July - September 2024
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Includes bibliographical references (p. 299-312) and index.

Preface : grabbing the cat by its tail, or how the cat grabbed me -- Introduction : kitty-Japan-global -- Kitty at home : Kawaii culture and the Kyarakuta business -- Marketing global kitty : strategies to sell friendship and "happiness" -- Global kitty: here, there, nearly everywhere -- Kitty backlash: what's wrong with cute? -- Kitty subversions: pink as the new black -- Playing with kitty : serious art in surprising places -- Japan's cute-cool as global wink -- Appendix. Sanrio and Hello Kitty timeline.

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