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European casebook on principles of marketing / Jim Saker, Gareth Smith

Contributor(s): Material type: TextTextPublication details: New York : Prentice-Hall, 1997.Edition: 1st edDescription: xiii, 258 p. : ill. ; 23 cmISBN:
  • 0132276534 :
Subject(s): DDC classification:
  • 658.8009 19
Subject: Business
List(s) this item appears in: Marketing
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