Marketing in the new era : combating competition in a globalizing economy / J.S. Panwar
Material type:
TextPublication details: New Delhi : Response Books, 1997.Edition: 1st edDescription: 277 p. : ill. ; 23 cmISBN: - 8170366348 :
- 658.800954 19
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Library, Independent University, Bangladesh (IUB) General Stacks | 658.800954 P199m (Browse shelf(Opens below)) | 1 | Available | 009498 |
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| 658.8009 P954 European casebook on principles of marketing / | 658.8009 Q3c Cases in marketing management and strategy : an Asia-Pacific perspective / | 658.800954 B575i 1991 Indian marketing : the case studies / | 658.800954 P199m Marketing in the new era : combating competition in a globalizing economy / | 658.80095492 B216 Bangladesh Case Studies in Marketing / | 658.801 A735m Marketing : an introduction / | 658.802 B167m Marketing Strategy and Management / |
Includes index and bibliographical references
Business
1999-12-01
International Business