A Preface to marketing management / J. Paul Peter, James H Donnelly Jr.

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Material type: Text

TextPublication details: Homewood, IL : Irwin, 1991.Edition: 5th edDescription: xii, 324 p. ; 23.5 cmISBN:

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DDC classification:

Subject: Business

List(s) this item appears in: Marketing | Management | Human resource Management

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Books	Library, Independent University, Bangladesh (IUB) General Stacks	658.8 P478p (Browse shelf(Opens below))	1	Available		002684

Total holds: 0

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Previous	658.8 P455b Basic marketing : a global-managerial approach /	658.8 P455b Basic marketing : a global-managerial approach /	658.8 P455b Basic marketing : a global-managerial approach /	658.8 P478p A Preface to marketing management /	658.8 P481l 1992 Liberation Management : Necessary disorganization for the Nanosecond Nineties /	658.8 P511t TechnoBrands : how to create and use brand identity to market, advertise and sell technology products /	658.8 R188p Principles of marketing /	Next

Bibliography : p. 300-310

Business

1995-09-05

Marketing