TY  - BOOK
AU  - Fletcher; Alan D
AU  - Bowers,Thomas A
TI  - Fundamental of advertising research
SN  - 0534084540
U1  - 659.1072 19
PY  - 1988///
CY  - Belmont, California
PB  - Wadsworth Publishing Company
KW  - Publicity
KW  - Spines
KW  - Research
KW  - Advertising
N1  - Includes bibliographical references
N2  - Business
ER  -