TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of marketing
SN  - 0876927045 :
U1  - 658.801 19
PY  - 1991///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Marketing
KW  - Spines
N1  - Includes bibliography; mkt
N2  - Business
ER  -