TY  - BOOK
TI  - Launching a new product
T2  - Management in action series
U1  - 658.8 19
PY  - 1968///
CY  - London
PB  - Business Book Limited
KW  - New products
KW  - Spines
KW  - Product strategies
KW  - Pricing
KW  - Packaging
KW  - Marketing
N1  - mkt
N2  - Business
ER  -