TY  - BOOK
AU  - Etzel,Michael J [et..al]
TI  - Marketing: concepts and cases  
SN  - 0070600902 : (CD-ROM)
U1  - 658.8 19
PY  - 2005///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing Company Limited
KW  - Market
KW  - Spines
KW  - Marketing
KW  - Market Studies
N1  - mkt
N2  - Business
ER  -