TY  - BOOK
AU  - Mason,Ralph E
AU  - Rath,Patricia Mink
AU  - Ross,Herbert L
TI  - Marketing: practices and principles  
SN  - 0070406936
U1  - 658.8 19
PY  - 1980///
CY  - New York
PB  - McGraw-Hill Book Company
KW  - Marketing
KW  - Spines
N1  - mkt
N2  - Business
ER  -