TY  - BOOK
AU  - Dirksen,Charles J.
AU  - Kroeger,Arthur
TI  - Advertising principles and problems
SN  - 0256014027
U1  - 659.1 19
PY  - 1973///
CY  - Homewood, Illinois
PB  - Ricard D. Irwin
KW  - Publicity
KW  - Spines
N1  - Bibliography : p.637-640
N2  - Business
ER  -