TY  - BOOK
AU  - Weilbacher,William M.
TI  - Marketing management cases: planning and executing marketing strategy  
SN  - 0024250805
U1  - 658.8 19
PY  - 1975///
CY  - New York
PB  - Macmillan Publishing Co.
KW  - Marketing
KW  - Spines
KW  - Management
N1  - mkt
N2  - Business
ER  -