TY - BOOK AU - Kinnear,Thomas C. AU - Taylor,James R. TI - Market research: an applied approach T2 - McGraw-Hill series in marketing SN - 0070347573 : U1 - 658.83 19 PY - 1991/// CY - New York PB - McGraw-Hill, Inc. KW - Market studies KW - Spines N1 - mkt N2 - Business ER -