TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of marketing
SN  - 0132286858 :
U1  - 658.8001 19
PY  - 1996///
CY  - Englewood Cliff, NJ
PB  - Prentice Hall
KW  - Marketing
KW  - Spines
N1  - mkt
N2  - Business
ER  -