TY  - BOOK
AU  - Quelch; John A.,(ed)
AU  - Bartlett,Christopher A.,(ed)
TI  - Global marketing management: cases and readings  
SN  - 0201539721 :
U1  - 658.848 19
PY  - 1995///
CY  - Readings, Mass.
PB  - Addison-Wesley Publishing Company
KW  - Marketing
KW  - Spines
KW  - International market
KW  - Management
N1  - ib
N2  - Business
ER  -