TY  - BOOK
AU  - Cooper,Robert G.
TI  - Winning at new products: accelerating the process from idea to launch  
SN  - 0201563819 :
U1  - 658.575 19
PY  - 1993///
CY  - Reading, Mass.
PB  - Addison-Wesley Publishing Company
KW  - Products
KW  - Spines
KW  - New Products
KW  - Production planning
N1  - Bibliography : p. 341-351
N2  - Business
ER  -