TY - BOOK AU - Lescher,John F. TI - Online market research: cost-effective searching of the internet and online databases SN - 0201489295 : U1 - 658.83 19 PY - 1995/// CY - Reading, Mass. PB - Addison-Wesley Publishing Company KW - Marketing KW - Spines KW - Marketing research N1 - mkt N2 - Business ER -